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Chinese company Jahwa inaugurates in Paris its first European flagship store for the Herborist brand


Last 17 April, Chinese company Jahwa inaugurated the very first flagship store dedicated to its top-of-the-line brand, Herborist, at 38 Avenue de l'Opéra. This first store, which unfolds across a total 120 square metres and 3 levels, houses a tea room, relaxation area and sales space, plus a spa and massage space.

(from left to right)Zhen HUANG, General Manager of Herborist ; Jacques BOUTAULT, Mayor Paris 2nd district ; Wenjian XIE, CEO of Jahwa Group ; Didier GUILLOT, President of Paris & Co  Likun WANG (famous chinese actress) ; Jianyi ZHU, Economic Counselor at the Embassy of the People’s Republic of China ; Buon TAN, Deputy Mayor of Paris 13rd district

Herborist, a blend of modernity and age-old tradition, has taken technologies, cutting-edge organics and Chinese medicine and crafted out of them a complete range of cosmetic products, in which the active ingredients are plants. This unique positioning has made the brand one of the most reputed in Asia.

Paris' first store entirely given over to luxury brand Herborist, will be the flagship for Jahwa Group as it expands across the European market and France in particular. "We chose to establish here in Paris, the city recognised for its attractiveness in the luxury and cosmetics sectors", stated Mr Wenjian XIE, CEO of Jahwa Group.  

Paris&Co worked hand in hand with Jahwa's leaders to identify the best site for this new location. Mr Didier Guillot, the president of Paris&Co, was invited to this openning ceremony.